Luke Williams, global leadership and disruption expert, kicked off Tuesday’s general session at the World Credit Union Conference and America’s Credit Union Conference encouraging attendees to escape their comfort zones and cultivate an instinct for innovation.
In the face of accelerating disruption across all industries, Williams challenged credit union leaders to find ways to “be” the disruptive chang, starting with disrupting how credit unions thinks. “If you have a vested interest in growth,” said Williams, “You have to have a vested interest in innovation because innovation drives growth.”
Williams went on to say that analysis is not the only answer. “Data is important but it will only get you 50 percent of the way there. The other 50 percent has to come from human imagination,” he said. By surfacing cliches, credit unions can decide which to invert, deny and scale.
Williams concluded by calling on the crowd to, “enjoy the possibilities.” Embracing innovation, especially for situations in which other financial institutions are complacent, is the key for credit unions to recreate themselves.
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